Bootstrapping Epic Gardening to 8 figures by mixing Media + D2C Biz models. Oh and Poker, Pink Pineapples, and Male Models with Kevin Espiritu
This week’s guest is my friend, Kevin Espiritu. Kevin is the founder of Epic Gardening, the world’s biggest gardening education platform. We talked about how Kevin transitioned from making a living out of playing poker, to building websites, to marketing and blogging, and finally, working full-time on Epic Gardening. This project went on to garner the biggest gardening audiences on YouTube, TikTok, and Instagram and has branched into direct-to-consumer business without any ad spend.
Kevin is now raising PE money and making an acquisition as an independent entrepreneur. We’ve had such a wonderful conversation that goes beyond Epic Gardening and into fun stuff like how creators can implement web3 tools, Kevin's short career as a male model, pink pineapple piracy, and so much more.
Favorite Quotes:
“I feel like when you get to like approaching eight figures of revenue and your team’s that small, you've left growth on the table. Like it's kind of a cool flex, but I don't think it's that- it's not actually that cool. You probably should just have hired more people.” - Kevin Espiritu
“If you know how content should be structured, it's just a shifting game to make it work per platform.” - Kevin Espiritu
“Just pick the highest leverage thing and just do that, and you don't have to like grind it out to start it.” - Kevin Espiritu
“Attention is a currency that floats around the internet, and you have to actually know where to cast the net to get it at the right time.” - Kevin Espiritu quoting Gary Vaynerchuck
“I'll literally never be better than a full-time editor at editing. It's just not possible. And so, hiring an editor, huge leverage leap that lets you put out not only better content, but more.” - Kevin Espiritu
“If you're in a hobby niche, educating really is the only advertising you ever need to do – educate and entertain, that's it. And then just offer good products. It's really that easy. It's just hard to start; that's the problem with it. It's hard to start.” - Kevin Espiritu
Learn more about Kevin Espiritu
Additional Episodes If You Enjoyed:
Jason Hitchcock: Your Guide to Web3 (DeFi, NFTs, and The Metaverse)
Nick Huber: How to Build Leverage, Buy Businesses, and Go Viral on Twitter