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      <image:title>Eric Jorgenson's Writing - Elon's Recommended Reading - Make it stand out</image:title>
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      <image:title>Eric Jorgenson's Writing - Elon's Recommended Reading - Make it stand out</image:title>
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      <image:title>Eric Jorgenson's Writing - Elon's Recommended Reading - Make it stand out</image:title>
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      <image:title>Eric Jorgenson's Writing - Elon's Recommended Reading - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Elon's Recommended Reading - Make it stand out</image:title>
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      <image:title>Eric Jorgenson's Writing - Elon's Recommended Reading - Make it stand out</image:title>
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      <image:title>Eric Jorgenson's Writing - Elon's Recommended Reading - Make it stand out</image:title>
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      <image:title>Eric Jorgenson's Writing - Doing Elegant Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Doing Elegant Work - Make it stand out</image:title>
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      <image:title>Eric Jorgenson's Writing - Doing Elegant Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Doing Elegant Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ejorgenson.com/blog/watoga-mining-software</loc>
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      <image:title>Eric Jorgenson's Writing - Our New Investment: Software for Mining (and Explosions!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Our New Investment: Software for Mining (and Explosions!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Our New Investment: Software for Mining (and Explosions!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Our New Investment: Software for Mining (and Explosions!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Our New Investment: Software for Mining (and Explosions!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - "The Firemen Get Fired First" (Why Non-Market Forces Tend to Suck) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ejorgenson.com/blog/shantaram</loc>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Eric Jorgenson's Writing - The First Page Of Shantaram - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - The First Page Of Shantaram - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: Astroforge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: Astroforge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: Astroforge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: Astroforge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: Astroforge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ejorgenson.com/blog/leading-to-thrive</loc>
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    <lastmod>2025-01-16</lastmod>
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      <image:title>Eric Jorgenson's Writing - What I Learned From “Leading to Thrive” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - What I Learned From “Leading to Thrive” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - What I Learned From “Leading to Thrive” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ejorgenson.com/blog/david-senras-ideas-from-the-greatest-founders-in-history</loc>
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    <lastmod>2025-08-30</lastmod>
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      <image:title>Eric Jorgenson's Writing - David Senra's Ideas from the Greatest Founders in History [Updated 2025] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - David Senra's Ideas from the Greatest Founders in History [Updated 2025] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ejorgenson.com/blog/scribe-year-of-surviving</loc>
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      <image:title>Eric Jorgenson's Writing - First Annual Letter as CEO of Scribe Media: The Year of Surviving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/9c78097b-277a-4c4c-9eba-61ed0e1a9a89/Scribe_Media.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - First Annual Letter as CEO of Scribe Media: The Year of Surviving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c21a826a-983d-4da9-bb00-0b402a8c37f5/Scribe+Team.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - First Annual Letter as CEO of Scribe Media: The Year of Surviving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/exit-price-not-entry-price</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/338e9851-03b8-47b0-86fd-39d4aea9f400/Exit+Price+Not+Entry+Price.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Exit Price, Not Entry Price - Make it stand out</image:title>
      <image:caption>AI art by ChatGPT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/05079b95-f7d9-4dae-a05d-ce7b57e02f33/02102022-01+Rolling+Fun+logo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Exit Price, Not Entry Price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/naval-popular-talks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/17a02f2d-ef11-4361-bd95-35b7e197e068/naval+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Naval Ravikant's Most Popular Talks in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-perennial-regret</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/dad8cd2a-3da2-40b0-bab7-bdeeab6d9b38/The+Forever+Mistake.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Perennial Regret: “I’ve been too Timid” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/insane-and-pragmatic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1682961705588-26XCHJTFQWQPNGN4DBO5/Guy+building+a+rocket.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Insane and Pragmatic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/shouldy-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/75e16c10-4ff6-4a11-a9ca-11c0b291205d/The+Shouldy+Thinker.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Shouldy Thinking - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/gestation-periods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d1b43e64-2aab-407d-a6d4-52f5463b2d0e/Old+man+harvest.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Gardening for Great Outcomes (Gestation Period Mental Model) - Make it stand out</image:title>
      <image:caption>AI image by Midjourney</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/off-to-meet-the-wizards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/fee9bf14-ad88-487f-a863-0bb35b176f73/Meeting+the+wiz.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Off To Meet The Wizards - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/what-its-like-ceo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/799f004a-8a1d-4068-8779-f4c7e1f3e2dc/Running+CEO.png</image:loc>
      <image:title>Eric Jorgenson's Writing - What it's like to start a job as CEO - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1695132069530-3GE9YQHSJTTF48BRPN6Z/Scribe+Media+logo.png</image:loc>
      <image:title>Eric Jorgenson's Writing - What it's like to start a job as CEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/scribe-ceo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/cf00a9d3-d790-4bbe-a7d7-803b02a57bb1/Scribe+Media+logo.png</image:loc>
      <image:title>Eric Jorgenson's Writing - I Accepted a Job: CEO of Scribe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/0ce32e65-eb5b-4c55-b5f4-be4cb6fb4c6c/Scribe+Media+Office.png</image:loc>
      <image:title>Eric Jorgenson's Writing - I Accepted a Job: CEO of Scribe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/how-investors-kill-companies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/992713ea-6293-4e9d-9b8c-1b81454028e1/Investor+and+businessman.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Investors Kill Companies - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/superconductors</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ba77496c-deba-463e-a702-cd80ef3bb3c2/Superconductor+Tech.png</image:loc>
      <image:title>Eric Jorgenson's Writing - What the Hell is going on With Superconductors - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/8c70fc1f-2151-4fef-8361-f5c594ca679c/Superconductor+1.png</image:loc>
      <image:title>Eric Jorgenson's Writing - What the Hell is going on With Superconductors - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-paradox-of-easy-startups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/69c296c7-b3d4-4ceb-835d-3d2c93927e5f/Guy+building+a+rocket.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Paradox of “Easy Startups” - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/good-for-founders-bad-for-investors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/35e8a7fa-0c85-484b-a73c-15c95f581db8/Investor2.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Good for Founders, Bad For Investors - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/e71ad30d-9f3d-429f-9589-2e2c202e9e52/circle+inside+a+circle.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Good for Founders, Bad For Investors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/free-with-technology-not-subsidy</loc>
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    <lastmod>2023-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/20d9ba33-9e44-4feb-8f2f-6f2645b0e1b2/Futuristic_technology_college_student_doctors_food_city_s_d80ab413-9858-4980-a798-a10f775bcc30.png</image:loc>
      <image:title>Eric Jorgenson's Writing - “Free” With Technology; Not Subsidy - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/853b1d36-416b-40dc-9b0f-658b2c294f69/basic+goods+price+inflation+chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - “Free” With Technology; Not Subsidy - Make it stand out</image:title>
      <image:caption>Source: https://www.aei.org/carpe-diem/chart-of-the-day-or-century-8/</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/lifetime-of-expenses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - Your Lifetime of Expenses - Make it stand out</image:title>
      <image:caption>AI art by Midjourney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/bc1a0e6d-a777-4bf4-a417-7856a94581b6/lifetime+spending+US+average.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Your Lifetime of Expenses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/5306a332-7610-446b-b2b8-607e841df739/lifetime+average+amount.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Your Lifetime of Expenses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/new-super-hot-intriguing-technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-26</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - New Super-Hot Intriguing Technology (S.H.I.T.) - Make it stand out</image:title>
      <image:caption>Image from Axios</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/fff2567b-b02a-44a8-9b98-f5fe11881cab/Mill+Bin+image.png</image:loc>
      <image:title>Eric Jorgenson's Writing - New Super-Hot Intriguing Technology (S.H.I.T.) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/cedb3317-9607-4ee8-9390-58e1db9d78d8/Cruise+taxi+photo.png</image:loc>
      <image:title>Eric Jorgenson's Writing - New Super-Hot Intriguing Technology (S.H.I.T.) - Make it stand out</image:title>
      <image:caption>Image from Silicon Republic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a827080e-2788-471d-8e99-45d5e0043be6/rewind+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - New Super-Hot Intriguing Technology (S.H.I.T.) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-day-you-die</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/2414f464-a038-47f6-9b0d-1a9d741ead86/AI+Art+ghost+of+a+businessman.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Your Finances, The Day You Die (The Ultimate Leverage Test) - Make it stand out</image:title>
      <image:caption>AI art generated by dream.ai</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/8276a0c3-7468-45d5-bce9-baed7fdbe4e0/Moses+Kagan+tweet.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Your Finances, The Day You Die (The Ultimate Leverage Test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b0366f59-e215-4791-9910-03c9e03047f3/Midjourney+Golden+City+AI+Art.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Your Finances, The Day You Die (The Ultimate Leverage Test) - Make it stand out</image:title>
      <image:caption>AI art generated by Midjourney</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/creator-economics-money-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/865f611e-4606-45e5-8d3a-a0972deaf2a7/Money+2020+las+vegas.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/5a5af553-4315-4123-9a4a-d3f3874c0c93/Screen+Shot+2022-10-26+at+10.17.27+PM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/06163fc1-b8e4-494d-8e61-bce383b33162/Screen+Shot+2022-10-26+at+10.19.31+PM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/be3ad498-ad66-4ed7-a6b1-dfd3aa6fd73d/How+creators+earn.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b937015d-8010-41c1-b1d0-1b2fe26e05be/Missouri_Star_Quilt_CO_Official_Logo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/06b048f7-cfe7-4fa5-afa3-27fbd48ed19c/Screen+Shot+2022-10-27+at+4.52.32+AM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1cc2613b-8ab2-448a-8d91-dec39389337a/Codie+Sanchez.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/8b8a0477-bfa4-4024-acd1-11e4352a690c/Patrick+OShaughnessy+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/83c46b28-1d15-444d-9f8f-dbf773fa85d2/Slide+about+Marketing+and+Media+Departments.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/e8f6136a-cd28-4fdf-9e62-cf43e8931139/Become+a+creator.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Economics (talk I gave at Money 20/20) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <lastmod>2022-06-21</lastmod>
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      <image:title>Eric Jorgenson's Writing - What I Learned From JK Rowling - Make it stand out</image:title>
      <image:caption>Image from biography.com</image:caption>
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      <image:title>Eric Jorgenson's Writing - What I Learned From JK Rowling - Make it stand out</image:title>
      <image:caption>Image from Harvard’s Twitter account</image:caption>
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      <image:title>Eric Jorgenson's Writing - What I Learned From JK Rowling - Make it stand out</image:title>
      <image:caption>Photo by Samuel Regan-Asante on Unsplash</image:caption>
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      <image:title>Eric Jorgenson's Writing - What I Learned From JK Rowling - Make it stand out</image:title>
      <image:caption>Photo by Rae Tian on Unsplash</image:caption>
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  <url>
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    <lastmod>2022-06-08</lastmod>
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      <image:title>Eric Jorgenson's Writing - Where to Find Truths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b9a55094-193b-4c04-a26c-d1829763181e/article+books+pinned+on+a+wall.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Where to Find Truths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Where to Find Truths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/776a0219-72c4-4f2d-9c92-152f1da004f4/Physicswrong.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Where to Find Truths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/levelingupaustin</loc>
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    <lastmod>2022-05-24</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - "Building Personal Leverage" Talk at Leveling Up Live Austin - Make it stand out</image:title>
      <image:caption>Leveling Up Live Austin group photo</image:caption>
    </image:image>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - "Building Personal Leverage" Talk at Leveling Up Live Austin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-lucky-and-good-feedback-loop</loc>
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    <lastmod>2022-04-21</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - The Lucky-and-Good Feedback Loop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d51b1fb9-6cc6-4f56-9e3c-7875b83a8284/Making+progress+circles.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Lucky-and-Good Feedback Loop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-map-4</loc>
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    <lastmod>2024-03-06</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - Leverage Map Worksheet #4 - Q1 Status, Q2 Planning - Make it stand out</image:title>
      <image:caption>Green Highlights = New additions or focus areas</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/deal-memo-terran-robotics</loc>
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    <lastmod>2022-04-07</lastmod>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: Terran Robotics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/4a117b97-67ee-4c05-8084-9ac3878a7d69/Screen+Shot+2022-04-07+at+4.32.05+PM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Deal Memo: Terran Robotics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/creator-capitalists</loc>
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    <lastmod>2022-03-31</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/919fb937-37a5-4104-9a56-55c8e7f84fe5/Chris-Powers-headshot.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ce7d8f21-37df-45e7-addb-54e5c6dcc0c4/Codie+Sanchez.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/04204d9a-825a-4dfa-ab4e-1e44a78e9562/Packy+McCormick+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d897703b-724c-45fa-bb6b-ad672b52e1c1/Patrick+OShaugnessy.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/65ce2670-257b-409c-a2bd-84589a7e63f4/Tim+Ferriss+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Eric Jorgenson's Writing - Creator Capitalists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ejorgenson.com/blog/seven-legends-of-leverage</loc>
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    <lastmod>2022-03-10</lastmod>
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      <image:title>Eric Jorgenson's Writing - Seven Legends of Leverage - Make it stand out</image:title>
      <image:caption>Jack Butcher illustrates compounding growth</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/3e5cd122-6248-4849-8d4e-77c4e68edcc3/Brandon+Sanderson+Book+Pre-order.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Seven Legends of Leverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Seven Legends of Leverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Seven Legends of Leverage - Make it stand out</image:title>
      <image:caption>Put this man on the legendary leverage list</image:caption>
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      <image:title>Eric Jorgenson's Writing - Seven Legends of Leverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Seven Legends of Leverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Seven Legends of Leverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/frontiers-of-humanity</loc>
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    <lastmod>2022-03-03</lastmod>
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      <image:title>Eric Jorgenson's Writing - The Frontiers of Humanity: Art, Science, and Entrepreneurship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - The Frontiers of Humanity: Art, Science, and Entrepreneurship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Eric Jorgenson's Writing - The Frontiers of Humanity: Art, Science, and Entrepreneurship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Eric Jorgenson's Writing - The Frontiers of Humanity: Art, Science, and Entrepreneurship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/deal-memo-tripleblind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: TripleBlind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: TripleBlind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/012c470f-d6c2-4d8b-ab5b-dc96dd1eff77/TripleBlind+webpage+screenshot.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Deal Memo: TripleBlind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: TripleBlind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - Deal Memo: TripleBlind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/blockchains-and-offline-assets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
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      <image:title>Eric Jorgenson's Writing - How Blockchains and Offline Assets Could Work Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson's Writing - How Blockchains and Offline Assets Could Work Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b4a5855b-bed1-40ed-aee6-2aac8f1e6758/01272022-04+Painting+craquelure.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Blockchains and Offline Assets Could Work Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ca178ee4-a03f-430d-92cb-4d25aa3f8847/Balaji+tweet.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Blockchains and Offline Assets Could Work Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/squid-dao</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/2c03933b-59e0-4785-9d9e-9c7704c10b39/Zoption+Squid.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Diving Deep on SquidDAO: Exploring a crypto-native hedge fund built in web3 - Make it stand out</image:title>
      <image:caption>You may approach the Squid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/975b27dd-d42a-4573-9078-1659488ea344/SquidDAO+logo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Diving Deep on SquidDAO: Exploring a crypto-native hedge fund built in web3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/bd38b10f-27a1-4aa2-a432-62633d30efb6/James+Bond+Spectre+logo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Diving Deep on SquidDAO: Exploring a crypto-native hedge fund built in web3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/e375fce9-f300-41f9-aac7-c891b5a287c9/SquidDAO+Squid+Captain+Art.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Diving Deep on SquidDAO: Exploring a crypto-native hedge fund built in web3 - Make it stand out</image:title>
      <image:caption>OpenSea link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/7915c9a2-6cc3-414a-bab6-6527a38b11a7/SquidDAO+Squid+with+skull+art.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Diving Deep on SquidDAO: Exploring a crypto-native hedge fund built in web3 - Make it stand out</image:title>
      <image:caption>OpenSea link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/e1c931a2-9a27-42d6-9580-852af08979d4/SquidDAO+Squid+in+a+suit+wearing+glasses+and+holding+a+bottle+of+Sake.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Diving Deep on SquidDAO: Exploring a crypto-native hedge fund built in web3 - Make it stand out</image:title>
      <image:caption>OpenSea link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/67486474-449f-4f19-a2bb-36253eea5ff5/SquidDAO+art+Squids+meeting+in+a+round+table.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Diving Deep on SquidDAO: Exploring a crypto-native hedge fund built in web3 - Make it stand out</image:title>
      <image:caption>“Let’s get Kraken”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-biggest-networks-will-be-bigger-than-the-biggest-companies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/deaf1a57-d4b0-4efb-8277-64e9ded54adc/internet+vs+crypto+adoption.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Biggest Web3 Networks will be Bigger Than the Biggest Companies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-map-worksheet-q4-status-q1-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/7d5afeb0-21a5-4f69-8b88-c068870cac01/Framework+for+building+leverage</image:loc>
      <image:title>Eric Jorgenson's Writing - Leverage Map Worksheet #3 - Q4 Status, Q1 Planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/opportunity-cost-attention-thresholds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/36accaf6-454f-409a-8df2-89a8b9fc07d9/Wealth+Level+Based+on+Net+Worth+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Opportunity Cost: Attention Thresholds in Personal Wealth Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/109edd8b-9d07-4782-bebb-d42b700b8546/Earnings+Attention+Threshold.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Opportunity Cost: Attention Thresholds in Personal Wealth Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/8bfeac86-1a2e-4cb7-a1be-a4bf842ac135/Ladders+of+wealth+creation+chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Opportunity Cost: Attention Thresholds in Personal Wealth Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/7db19570-423d-432f-9780-d8c3382fed24/122321-04+Freedom+Level%2C+Expense%2C+and+Earnings+Attention+Threshold+table.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Opportunity Cost: Attention Thresholds in Personal Wealth Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/web3-book-list</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/2ccce4fb-6766-4568-b136-cba0966dfbaf/Sapiens+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d8f23b9c-00ee-46f1-9706-64cbc61fd0fe/The+Company+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/71522a8d-7329-4fad-82e6-1d17c3d75188/Technological+Revolutions+and+Financial+Capital+book+cover.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/739abb2d-ed11-4022-82e7-048ac9b1827d/The+Sovereign+Individual+book+cover.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/14207526-5d79-4e3b-9fb5-1d1dae2b4197/The+Infinite+Machine+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/e95d1738-cc6f-44e4-b727-faaca8243a3e/The+Cryptopians+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ffeb93c0-50ec-4b16-98aa-743a9af00fcc/Change+Agent+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d148a6ef-f404-4f8d-b716-2773dc1dc854/Hatching+Twitter+book+cover.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Web3 Book List: Reading to Help Understand Blockchain in Historical Context - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/first-nft-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ebe567bf-2a6c-4c85-9c52-6ae3f631f513/120921-02+Sky+King%27s+Mental+Playground.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - I Am a Guest on The First Long-Form NFT Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/29afc5de-9b2a-4a0f-9091-fff8a9c32ccb/SKMP+%235+Pre-sale+NFTs.png</image:loc>
      <image:title>Eric Jorgenson's Writing - I Am a Guest on The First Long-Form NFT Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/70448e51-d17a-4b19-b194-c8c21e8e47e9/Sky+King+NFT+Fremen.png</image:loc>
      <image:title>Eric Jorgenson's Writing - I Am a Guest on The First Long-Form NFT Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/2021-holiday-gift-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/6d2994f4-716f-48bc-8eb6-950e8e2449cb/Wrapped+book+gifts.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Photo by Mel Poole on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/97d26b59-76d6-4c0d-952d-2377dcbb9125/Acquire+board+game+photo.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/22b686d6-b5ec-4b7c-a4d0-59289bdf2f23/112421-03+Readwise+Navalmanack+sample.png</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/55f217d8-9ba8-4cb5-9bb6-d3959c5ccf0f/Steve+Jobs+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/55d5da24-273f-4cbd-a537-0252a28324bd/Algenair+Aerium.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/65ff98f8-753f-45d0-8b5a-5e78ae427c21/WHOOP+4.0+Band.png</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b2d82232-ad97-433b-b98b-d085f6b55a07/Field+Guide+to+Urban+Gardening+book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/6c58a189-04ce-4556-aef2-ef57a33c85cf/Trezor+Model+One.png</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c0094a53-9122-423b-8810-20edb8e0d685/Helium+Miners.png</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/58ef2bb9-e483-4b85-b9d1-f55f79060d24/Coinmine+device.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/3be872cd-cf2c-4357-8123-a906d9f8c5a8/112421-10+Bankless+Merch.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/9a6cebaa-bf27-4b1a-974a-02fd1320381e/Cryptopunk+NFT+photo.png</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/0fedb1f7-c7bb-4435-8034-7172abc351e2/meural.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Photo from Meural’s website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/040a4351-39d7-41ce-a54f-1c3eb22bc067/Auraframes.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 2021 Holiday Gift Guide for Nerds (various) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/cost-of-trust-web3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/f9b5d11e-ced6-4bc4-a6c4-dcd907500736/Woman+checking+out+wines.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Cost of Trust: The invisible, obvious idea driving Web3 distribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/be63733e-1566-4430-bbfe-72610e97a9e9/Cost+of+Trust+-+Guy+tasting+wine.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Cost of Trust: The invisible, obvious idea driving Web3 distribution - Make it stand out</image:title>
      <image:caption>Wine Fraudster. Don’t buy wine from this guy (when he gets out of jail)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/deal-memo-densityio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/69725acd-0c9f-442b-bfec-81d8b3488c23/111121-01+Wikipedia+page+-+people+count.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Deal Memo: Density.io - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/869568ef-a3b1-4873-a689-552925bdfefb/Density+people+counter+mounted.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Deal Memo: Density.io - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/fba45371-4855-449f-a6db-b5e51ad744e6/Density+person+detection+image.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Deal Memo: Density.io - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/fdedf1e8-3501-458c-bf87-2679e650f83e/Density+io+open+area+technology.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Deal Memo: Density.io - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/a-letter-from-the-hospital</loc>
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    <lastmod>2021-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b2a7ca65-ed68-4153-8931-93f184cfb98a/dead+bird.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - A Letter from the Hospital - Make it stand out</image:title>
      <image:caption>Calvin &amp; Hobbes by Bill Watterson, the GOAT.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/digital-scarcity</loc>
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    <lastmod>2021-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/e58f8b50-4574-4a56-a12f-fc0c6e113f7f/All-Words-Are-Made-Up-Thor.gif</image:loc>
      <image:title>Eric Jorgenson's Writing - Digital Scarcity in web3: types of scarcity, applications, and how the world might change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c307dea8-03c6-486b-a182-fb6a4beabaca/Fungible+vs+Non+Fungible+Table.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Digital Scarcity in web3: types of scarcity, applications, and how the world might change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/28b1e5d3-44b6-4f16-aedc-1695d47027c2/Five+Dollar+Bill.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Digital Scarcity in web3: types of scarcity, applications, and how the world might change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/be26776a-80fc-4113-9d17-6d9fccdc6337/Hard+Cap+vs+Unlimited+Cap+table.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Digital Scarcity in web3: types of scarcity, applications, and how the world might change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b3af66c4-2532-47a8-b62e-6affb3f1ed0a/Cap+and+Funigibility+Graph.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Digital Scarcity in web3: types of scarcity, applications, and how the world might change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/building-marketplace-incentive-loops</loc>
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    <lastmod>2021-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634790994182-MXAAHM9H0T50OF8EVPT1/Marketplace+loop.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Building Marketplace Incentive Loops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634802103722-MXYKBLCNAO38MBDTTNMT/102021-02+Ineffective+Action+Loop.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Building Marketplace Incentive Loops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634802459844-Z6Q3K83UAMK1AMH656EF/Incentive+and+Disincentive+Loop.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Building Marketplace Incentive Loops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634802667508-NUW738FJXH0IO4R8SIGS/Airbnb+Incentive+Loop.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Building Marketplace Incentive Loops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634802759372-ULCR5FKTWP345BDY79NL/Airbnb+Incentive+Loop%2C+Accept+Booking.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Building Marketplace Incentive Loops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634802833495-LC8H1BAEF237N3WXD4HK/Airbnb+Incentive+Loop%2C+Write+Reviews.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Building Marketplace Incentive Loops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/50-first-levers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634037916942-CCSGYNPTV280CFH3FJFL/Tool+leverage.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - 50 First Levers (How to start building Leverage) - Make it stand out</image:title>
      <image:caption>Photo by Zan on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634037623341-3GCL22CRUL8OB45S5EU3/People+leverage.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - 50 First Levers (How to start building Leverage) - Make it stand out</image:title>
      <image:caption>Photo by Priscilla Du Preez on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634038537329-1PWHEW6D5D5FX6PIE728/Capital+leverage.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - 50 First Levers (How to start building Leverage) - Make it stand out</image:title>
      <image:caption>Photo by Precondo CA on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634044285851-OHYLWTM6ZS4TSDMGELZA/100121+Product+leverage.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - 50 First Levers (How to start building Leverage) - Make it stand out</image:title>
      <image:caption>Photo by Markus Spiske on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-map-worksheet-q3-status-q4-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632822725994-P67MHFIUWIF24FT9OIKQ/092821+Leverage+Map+Worksheet+Q3+Status%2C+Q4+Planning.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Leverage Map Worksheet #2 - Q3 Status, Q4 Planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/what-is-web3-costless-transactions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633019036803-S9YAP4KA58GEFTJ6VOC5/Sketches-27.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - What is Web3? “Costless Transactions” is my mental shortcut - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/hardware-wallet-101</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632397565221-5JKVEUX71YYF6Q8ECJYW/bitcoin+on+wallet.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632397769323-CKH8KVYJR7XQE3R5U9NE/private+key+story.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632398033707-04MWWLBMSK7XUDC1WWO4/10000+USD+fiat+and+two+Trezor+One+hardware+wallets+by+Gage+Skidmore.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632398232059-IGE7KB8SX712OZQ72L3U/ETH+Hack+Twitter+thread.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632398655260-WLUE7M7ICBS4G9MOQ1ZQ/Ledger+Nano+X.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632398790151-7WWJT912C6AZ8IG46LYN/Trezor+Model+One.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632398882140-AQFBZ0YXLI73VKRJLW79/KeepKey+hardware+wallet.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632399007628-SB3258NV6AR1LCT3G6NG/Lattice1+by+Gridplus.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/60a3ee81-d8b2-4234-917f-2a0c96240f87/Trezor+Model+T+front+view.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/2628f36d-7d47-44e3-9018-de3833af7e54/CoolWallet+Pro+photo.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Hardware Wallet 101: The safest way to hold your own crypto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/business-narratives-the-best-kind-of-business-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631645242341-HM8Q9NVGTY9K257JY1OC/Shoe+Dog+by+Phil+Knight.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Business Narratives -- the best kind of "business book" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631645799244-0RAGP58BAWIA3ATEIPD2/Made_in_America_by_Sam_Walton_2_80.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Business Narratives -- the best kind of "business book" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631646767747-79JMB544JZ85MU3KFT04/The_fish_that_ate_the_whale_by_Rich_Cohen_60.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Business Narratives -- the best kind of "business book" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631646389163-EWLB05I7P48BQWDXUU9B/Red+Notice+by+Bill+Browder.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Business Narratives -- the best kind of "business book" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631646977993-M843NSHTWJ6QKMJCIZ8Y/Without+their+permission.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Business Narratives -- the best kind of "business book" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/building-a-mountain-of-leverage-course-preview-leverage-example-four-real-estate-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-course-preview-how-levers-apply-to-your-mind-and-your-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631294787340-PNW3Q72IFL3I6939KBG9/Basic+lever.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Building a Mountain of Leverage Course Preview: How Levers Apply to Your Mind and Your Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631294871088-3H32VWCC5AFKCGFZ20AQ/Point+of+Leverage.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Building a Mountain of Leverage Course Preview: How Levers Apply to Your Mind and Your Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631294936679-VY0AVQ5UGCWTRF30EF3A/How+savings+can+turn+into+income.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Building a Mountain of Leverage Course Preview: How Levers Apply to Your Mind and Your Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631295120938-CO5JX5J9SDKUF8M0DZ3V/Productizing+knowledge+to+create+income.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Building a Mountain of Leverage Course Preview: How Levers Apply to Your Mind and Your Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631295256418-C7G5ACQHQXGYVQEODU0O/Publishing+ideas+to+get+clients.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Building a Mountain of Leverage Course Preview: How Levers Apply to Your Mind and Your Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-course-preview-what-you-can-give-with-leverage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-course-preview-create-one-small-lever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/accounting-is-descriptivist-and-why-you-need-to-know-that</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631187226295-ZPKGLW38IM47JRKUZPKJ/Patrick+McKenzie+tweet+-+accounting+article.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Accounting is Descriptivist (and why you need to know that) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631187273756-HS17VJNTO8JUC7AT15YC/Components+of+SG%26A+Costs.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Accounting is Descriptivist (and why you need to know that) - Make it stand out</image:title>
      <image:caption>It’s full of detailed graphs like this one, which make me feel smart just to look at.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/future-of-ethereum-by-analogy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1629909369665-WJDZE6YVFCSMORS1GAG0/future-of-ethereum.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Future of Ethereum (or “Ethereum by Analogy”) - Make it stand out</image:title>
      <image:caption>Image from BitDegree.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1629908544037-XZAJ2ZQS3O1Y4AROWB0N/Ethereum+Typo</image:loc>
      <image:title>Eric Jorgenson's Writing - The Future of Ethereum (or “Ethereum by Analogy”) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/proximity-to-profits-business-ownership-scale-or-personal-value-capture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1629215874414-ZCWDELFIFQZXW6OB8EXA/Personal+Proximity+to+Profits.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Personal Proximity to Profits (or "Personal Value Capture") - Make it stand out</image:title>
      <image:caption>Personal Proximity to Profits Chart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1629218003058-06G6JBJ84NGSI0S389FC/Small+Business+Income+Statement+Example.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Personal Proximity to Profits (or "Personal Value Capture") - Make it stand out</image:title>
      <image:caption>Small Business Income Statement Example</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1629218331633-EB26LQ9OMTSZESBBTGEJ/Amazon-Transformation.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Personal Proximity to Profits (or "Personal Value Capture") - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/co-streaming-is-the-future-of-watching-sports-and-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1628235331216-PH8KLLUC4NLQPGRA0DD9/Mystery+Science+Theater+3000.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Co-Streaming is the Future of Watching Sports and Events - Make it stand out</image:title>
      <image:caption>Anyone Remember Mystery Science Theater 3000?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1628235481180-PD1E5MYF9BSCA3A84G34/PewDiePie+video+in+video.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Co-Streaming is the Future of Watching Sports and Events - Make it stand out</image:title>
      <image:caption>PewDiePie in the corner pocket, video in video!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/tweet-thread-stock-options-arent-what-you-think-they-are</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1628263670679-OIK8GPZVOMOB9BF1TKPL/options.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Stock Options are worth less than you think - Make it stand out</image:title>
      <image:caption>Underwater stock options graphic from Carta</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/proposing-a-new-mental-model-working-general-to-specific</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1625775860593-C3EINSVI0IR1GSC0LZAN/Screen+Shot+2021-07-08+at+3.42.37+PM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Proposing a new Mental Model: Working General to Specific - Make it stand out</image:title>
      <image:caption>“Blocking” stage of a sketch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1625775966267-20DRVV1FZNGDMZZA54F0/HandSketch.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Proposing a new Mental Model: Working General to Specific - Make it stand out</image:title>
      <image:caption>Progression of a sketch from general to specific</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1625776731664-UP5N4B1ESMCHR8X9ZQWM/mvp.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Proposing a new Mental Model: Working General to Specific - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-map-worksheet-q2-status-q3-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632822268122-CFZTV4CKT492TIK3R7DD/092821+Leverage+Map+Q2+21+Table.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Leverage Map Worksheet - Q2 Status, Q3 Planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/time-leverage-how-to-get-more-than-24-hours-per-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1619019295629-V3HPV48MIGWTWTNBPSGD/Screen+Shot+2021-04-21+at+10.34.41+AM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Time Leverage: How to get more than 24 hours per day</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/leverage-101</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1617242921371-7VLWYLD0BHI98C1JYYSW/Guy+lifting+multiple+people+with+a+lever.JPG</image:loc>
      <image:title>Eric Jorgenson's Writing - How Personal Leverage helps you Accomplish the Superhuman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1617243337867-ODYZ4QWL2BDA3LZ82HW0/Person+doing+work+with+minimal+results.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Personal Leverage helps you Accomplish the Superhuman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1617243401305-BPANNMMXSNSVYFCMXGJ2/Person+using+leverage+having+exponential+results.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Personal Leverage helps you Accomplish the Superhuman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1617243921117-AMGG0MYK36U41FKOGFY8/Graph+showing+different+results+for+without+leverage%2C+with+leverage%2C+and+re-investing+in+leverage.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Personal Leverage helps you Accomplish the Superhuman</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-infinite-ever-expanding-frontier-of-opportunity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1621349076174-Q0MOLO879D470XU1OJ19/Screen+Shot+2021-05-18+at+9.44.24+AM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Infinite, Ever-Expanding Frontier of Opportunity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/ethereum-101</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1616777911063-IN8KS6W8T40QM66F7QHT/ethereum+hardware.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Ethereum 101</image:title>
      <image:caption>(Image via @draecomino)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1616777960142-YKCCZKU02MWKEG53LX3Q/ethereumecosystem.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Ethereum 101</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/books-about-leverage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1615850118108-6JAFK5JB7WW8LBZ39ASX/delian.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Books about Leverage (even though they may not know it!)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-economy-is-mind-bogglingly-huge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1620680574802-XLTA8J9P7IK88FC13AS0/fourkindsofbusiness.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Economy is Mind-Bogglingly Huge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/why-your-first-customer-is-worth-10000000</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1604344851662-JFHRNLMKEECNI8FBSMFL/Screen+Shot+2020-11-02+at+1.20.26+PM.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why your first customer is worth $10,000,000</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1604017530374-BT1XLII9I6MK4F58BDWG/Sketches-8.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why your first customer is worth $10,000,000</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/six-innovations-on-the-idea-of-a-book-from-the-navalmanack</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631274474297-RNNWFQXNTCJ5L2OE7MQL/Navalmanack+books+on+a+table.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Six Innovations on the idea of a Book from the Navalmanack - Make it stand out</image:title>
      <image:caption>A stack of Naval’s wisdom on a table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631275044977-WUTXJAVE9B8QXGKMSYXW/table+of+contents+triangle.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Six Innovations on the idea of a Book from the Navalmanack - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631275161668-U6YJN1WME1A1X14S3CHB/Navalmanack+snippet.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Six Innovations on the idea of a Book from the Navalmanack - Make it stand out</image:title>
      <image:caption>Excerpt from the Almanack of Naval Ravikant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1631275255857-RAR2NHZZZQFDZAB5U66Q/Navalmanack+QR.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Six Innovations on the idea of a Book from the Navalmanack - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/accumulating-existing-credentials-vs-building-your-own-credentials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1588346765573-IP5PIEUXZRCSPDCN0EJV/atlantic.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Accumulating Existing Credentials vs. Building Your Own Credentials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/generalists-become-specialists</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1583681935707-46H9ECWW66H1AWVROIP1/Specialist+illustration.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Great Generalists become Specialists</image:title>
      <image:caption>This is Matt’s actually professional drawing job.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1583859834279-YI2DFNGO8SVKKS702YPK/Generalist+graph.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Great Generalists become Specialists</image:title>
      <image:caption>This one I drew… with 1,000 apologies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/how-to-give-good-feedback</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-14</lastmod>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/stronger-cultures-allow-for-greater-diversity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1575830091143-3S32PMRXRR1I1JP2FQZX/cultural+standard+deviation.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Stronger cultures allow for greater diversity</image:title>
      <image:caption>(Symmetry is super hard. Sorry about that.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/why-the-office-is-netflix-most-streamed-show</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/review-of-reforge-advanced-growth-strategy-course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634631905617-F1D9WVA256O733RQVCXC/101821-01+Reforge+Course.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Review of Reforge: Advanced Growth Strategy Course - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/11-mental-models-of-weightlifting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632394962049-8RRKBEQ9LPV4EPPZ2DK0/woman+weightlifting.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 11 Mental Models of Weightlifting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632395110566-WLMBT7D674W10DYF5NGP/Arnold+Schwarzenegger.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 11 Mental Models of Weightlifting - Make it stand out</image:title>
      <image:caption>Predictable inclusion? Yep. Don’t care. He’s the man.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632395672458-P2L9J0ZIIRINXTUERRJF/Sitting+while+drinking+animation.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 11 Mental Models of Weightlifting - Make it stand out</image:title>
      <image:caption>Normal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632395961594-ZL9HFDNFWQ43P7TEVH5A/Dwayne+Johnson+working+out.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - 11 Mental Models of Weightlifting - Make it stand out</image:title>
      <image:caption>Obligatory.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/how-to-prioritize-using-these-9-mental-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632421969089-VIT9X5YNWNHWJQ3OX7O8/092421+Airplane+Cockpit.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Prioritize using these 9 Mental Models - Make it stand out</image:title>
      <image:caption>Which buttons, which buttons, hmmmmm….</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632422240334-6X5Z201UREW1GHG4KYYN/092421+Graph+Qualitative+Cost+of+Delay.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Prioritize using these 9 Mental Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632422310606-T6LMTG80J0BWY6ZMM407/092421+Eisenhower+Box.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Prioritize using these 9 Mental Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632422430187-JH0CQ5KPFWOJI8KUDSKY/Fractal+animation.gif</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Prioritize using these 9 Mental Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/flywheel-effect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632826342360-0NXNNZGJ7JBH65I2AFTX/Flywheel.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632826576078-69DH363OR8XB8RE0PEO8/Disney+Graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632826672415-L5YXQ57JYXJKF1DVC9Q6/Flywheel+Effect+-+Growth.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632826731138-RZKJDQC7L8AXH006ZFYO/Airbnb+Flywheel.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632826831303-YU4FP8DGO7HWWKVGET9X/Uber+Flywheel.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632827210878-1RSU2SR44Z7Y7YPGI0FO/Atlassian+Graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632827293814-LYNE7YHYIOZMS2IP79KV/Flywheel+Saas.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632827348099-C5WCMXC10CR2LUI79MRA/092821-8+Flywheel+Effect.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1632827399832-6CSANQOUS1BW3QTQAU35/Theatrical+Films+Feedback+Loop.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Flywheel Effect: Why Positive Feedback Loops are a Meta-Competitive Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/why-interviewing-prospective-hires-is-futile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634632919493-B9PRNW66VEDXYF2R3Z4Z/Sunset+at+the+beach.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Interviewing Prospective Hires is Futile, and How to make it (only slightly) Less Futile - Make it stand out</image:title>
      <image:caption>Idk how this relates to job interviews. But posts need cool pictures and this one is awesome.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634633688331-XAUYQQYBXT3EG68OEGWG/Big+problem+little+problem+chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Interviewing Prospective Hires is Futile, and How to make it (only slightly) Less Futile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/why-growing-past-20-employees-is-so-damn-hard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633147780689-XGDHPQYR5CNAJEUA3TOH/Teams+Carrying+Logs.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Growing Past 20 Employees is so Damn Hard (and what you can do about it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633147926672-CVTBI9NF5G8D0EHMK2O1/Tug+of+War.gif</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Growing Past 20 Employees is so Damn Hard (and what you can do about it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633147990879-A9SL6H9Q29X1ZNDTBYLJ/Phone+Connection.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Growing Past 20 Employees is so Damn Hard (and what you can do about it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/how-barriers-to-entry-confused-me-terribly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/447fbcc0-7891-4b25-b94a-78f1bc222ad3/102821-01+Great+Wall+of+China.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Barriers to Entry Confused Me Terribly, and What I Figured Out So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b7a0065b-0dd3-4085-8b11-9cb7afc38321/102821-02+Competitive+Strategy+Book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Barriers to Entry Confused Me Terribly, and What I Figured Out So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/02d51910-8842-4370-b9c2-00aad056b8fd/Entry+and+Exit+Rates+by+Sector+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Barriers to Entry Confused Me Terribly, and What I Figured Out So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/ancient-origins-of-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/87b3c590-0512-4fd7-8947-10b5aad5dc79/Friends+sitting+around+a+campfire.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Ancient Origins of Storytelling and How You Can Apply Them In Your Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c722c714-ce56-4758-897e-72922dfa5bd3/The+Story+Telling+Animal+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Ancient Origins of Storytelling and How You Can Apply Them In Your Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/f29e88bf-9527-497c-b736-f1110266aba5/The+Story+Grid+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Ancient Origins of Storytelling and How You Can Apply Them In Your Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d4e3d55e-7a41-4b88-a841-d6fcee8aee31/Elon+Musk+Presentation+Tesla.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Ancient Origins of Storytelling and How You Can Apply Them In Your Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b20f39e0-874f-4db4-995b-59a5b0b8c8dc/All+Marketers+Tell+Stories+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Ancient Origins of Storytelling and How You Can Apply Them In Your Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/62213f48-e5a1-41f6-b752-5cfac70dde4b/The+Leader%27s+Guide+to+Storytelling+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Ancient Origins of Storytelling and How You Can Apply Them In Your Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/choosing-the-right-business-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/3afe2397-657a-4fbc-ade4-62d6ae16270a/Swan+flying+over+a+lake.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How To Choose The Right Business Ideas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/808ddaf4-cc05-4959-86af-6236165f84f7/Cost+and+Interdependence+of+infrastructure+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How To Choose The Right Business Ideas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c8a3bb22-9ed7-408e-8d59-27cb96c44570/010621-03+The+Innovator%27s+Dilemma+book+cover.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How To Choose The Right Business Ideas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-10-best-books-on-team-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633605976729-MONDJBES0V227V7X17FS/It%27s+all+about+who.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633606233445-YLF0LQ9GPFYOJAS4SWI4/the+checklist+manifesto.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633606447409-DU130CVOT9CN7JX8IZJ9/high+output+management.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633606591936-2P6527N0FAD895I0SWO8/the+hard+thing.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633606754738-D5SSZ5EWND8BAUJ4JWCX/letters+from+a+self-made+merchant.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633606867523-5KHK686ANYR0G6WDF6H4/the+alliance+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633607062848-M03GNOXC73OM3UVN1RBP/the+goal+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633607758382-53HGOERO9UHLZTIVSJ8P/work+rules+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633608301471-TFZZDFD210GJ6H1FUFNI/true+professionalism+book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633609258790-U825MUEK83A344XZEWWW/business+stripped+bare+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 10 Best Books on Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-12-best-books-about-business-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633692123854-NAD0SXY2ASQKMCAD2T72/100821-01+my+life+in+advertising+book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633692289478-L8Z65NUELDPYFPSCBRVY/100821-02+Ogilvy+on+Advertising+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633692511734-HEUMTYC9S008C30V53XR/100821-03+Tested+Advertising+Methods.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633693305648-HR0MWRJ96GLEQXH8UDBM/1008021-04+the+22+immutanle+laws+of+marketing+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633693552842-OKYCCT140OHF579SPG36/Age+of+Propaganda+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633693652642-DKKOQI1NI1REHJIQWF5E/Traction+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633694015556-PZGOUU794VIV7WJE0W7H/All+in+Startup+book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633694362717-N6WZ4CSW2J55VHQMQD00/100821-08+How+to+Win+Friends+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633694625733-1O98A4UMEHI4HJ9GDQH5/100821-09+The+Art+of+the+Sale+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633695609339-B10W4AF8LVE6BFOUKZYL/Different+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1633695784969-G8X4MOWIWKCVUUUN2RCC/Contagious+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 12 Best Books about Business Growth for the Entrepreneur or Hustler on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/11-best-books-for-the-business-strategy-master</loc>
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    <lastmod>2021-12-17</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634141590731-9I7HO1J3NY5B6F34KA1B/Insanely+Simple+Book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634142573903-CDYD2DYVN52WGMTLDNSE/101421-03+Different+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634145914691-2E3QFO7GM7DLMG9KWX10/101321-04+Zero+to+One+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634146059055-LOHI7MBXZZFBITX20O5V/101321-05+Competitive+Advantage+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634146326280-25OL9GHMMQ4SSQ0WXTNX/The+Everything+Store+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634146439793-4WY4LSJSQ2ZJORB4K9UJ/Made+in+America+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634146905628-JE1VHBHAHVEEEYTHLBD6/101321-08+It%27s+All+About+Who+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634147153659-C96VDMI8JT20WSRX77BC/101321-09+Good+Strategy+Nad+Strategy+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634147280034-LQWWVJ9XU610PIFTIH50/Playing+to+Win+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634147394083-LDU74VZ97ZZJP542GN6V/101321-11+Strategy+A+History+book.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The 11 Best Books for the Business Strategy Master on Your Christmas List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/genius-of-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/dbb08634-120a-4b5c-a2fd-fdb35210ed7f/Times+Square+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Misunderstood, Underestimated, and Neglected Genius of Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/company-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/fb7ff02f-817e-4dfb-9025-df00c315f095/010721-01+Molten+metal.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Most Company Culture Posts are Fluffy Bullshit — Here is what you actually need to know - Make it stand out</image:title>
      <image:caption>This image will make sense later, I promise. It’s in the good stuff at the end!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/bce5825a-b0e7-462a-99bd-df7ae09c7ea8/Reinventing+organizations+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Most Company Culture Posts are Fluffy Bullshit — Here is what you actually need to know - Make it stand out</image:title>
      <image:caption>Click the pic to buy the book!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d9a19928-b3fb-438d-a602-2bd6099cc665/Organizations+and+key+breakthroughs.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Most Company Culture Posts are Fluffy Bullshit — Here is what you actually need to know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/4ba670dc-467a-4631-89aa-6d60cac1d62e/Four+Quadrant+model+applied+to+organizations.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Most Company Culture Posts are Fluffy Bullshit — Here is what you actually need to know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b14bfcbb-6df6-4028-ba48-32342b857011/Delivering+Happiness+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Most Company Culture Posts are Fluffy Bullshit — Here is what you actually need to know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/self-driving-trucks-more-exciting-and-important-than-self-driving-cars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634304257611-JBZ9UGI2ZQI8V8FG94XE/Tesla+Chassis.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Self-Driving Trucks are WAY more Exciting (and important) than Self-Driving Cars. Here’s Why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634304547109-MCFYKLSJAHRKSBCUW4PK/United+States+Map.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Self-Driving Trucks are WAY more Exciting (and important) than Self-Driving Cars. Here’s Why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634304879895-S4HT6SKV01WPJNHLY0IT/Truck+Driver+Map.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Self-Driving Trucks are WAY more Exciting (and important) than Self-Driving Cars. Here’s Why. - Make it stand out</image:title>
      <image:caption>This is bad news.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634305013639-TBPFQ6DPFWCSNWHL7X96/Walmart+Truck.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Self-Driving Trucks are WAY more Exciting (and important) than Self-Driving Cars. Here’s Why. - Make it stand out</image:title>
      <image:caption>Stolen from Business Insider. Not sure who they stole it from.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1634305061788-0C382LWODNPDF138CA4D/Freightliner+Electric+Truck.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Self-Driving Trucks are WAY more Exciting (and important) than Self-Driving Cars. Here’s Why. - Make it stand out</image:title>
      <image:caption>This photo both makes me want one of these trucks, and deeply fear the robot revolution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/value-capture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/3fe5e1c9-749a-47dd-b10f-6321d4cdff3b/Castle+on+a+pond.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Capture is the Most Important Business Idea You Haven’t Read Enough About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/5518b211-130a-4829-9745-51899d08cea2/US+airlines+and+Google+comparison+chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Capture is the Most Important Business Idea You Haven’t Read Enough About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/382281b0-df2a-40de-9e8b-7a2a989c0bd7/010421-07+Innovation+category+and+strategy+table.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Capture is the Most Important Business Idea You Haven’t Read Enough About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/36a960f4-ab70-4dd9-8539-16c56974af89/Sources+of+economic+return+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Capture is the Most Important Business Idea You Haven’t Read Enough About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c959566f-42a4-4bcf-b0d9-95422296b692/Best+global+brands.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Capture is the Most Important Business Idea You Haven’t Read Enough About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/value-creation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/9939a9f2-1ec4-405e-ad7d-ca008403db2f/Tesla+car+in+factory+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Creation is the Foundation of Business: How to define it, measure it, and manage it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/96ba5bfd-20fe-4f60-8831-ddf38977e612/Porter%27s+generic+value+chain+chart.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Creation is the Foundation of Business: How to define it, measure it, and manage it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/cb6c6967-2257-4047-9d1e-09e0272572e1/How+Humans+Created+Value+and+Made+Money+timeline.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Creation is the Foundation of Business: How to define it, measure it, and manage it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d28162b2-6101-4b5b-b7d1-113f9086f999/Total+monetary+value%2C+price+and+consumer+surplus+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Value Creation is the Foundation of Business: How to define it, measure it, and manage it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/strategic-alliances</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/7db5901f-1fb1-4fb7-aaa4-39bec8e57376/Walt+Disney+and+Mickey+Sculpture.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Think About All Strategic Alliances — The Right Mindset and How to Make the Tough Decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/88c7e1c9-4938-497e-a0fc-0470a8a2cf81/Partnership+Philosophy+by+Ray+Stern.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Think About All Strategic Alliances — The Right Mindset and How to Make the Tough Decisions - Make it stand out</image:title>
      <image:caption>Directly from the desk of Ray Stern</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/04d88424-31aa-4177-8d17-a1dfa795c122/Strategic+Alliances+-+Decision+Criteria+Chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Think About All Strategic Alliances — The Right Mindset and How to Make the Tough Decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/scale-as-competitive-advantage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/8234e52d-e800-47e2-940a-7a5e963bbdd1/Elephant+reaching+out+to+a+boy.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Scale as Competitive Advantage: When Scale is your ultimate weapon, and How to use it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/731a2dfc-35c0-4f85-9abc-acbf9e0c1351/Economies+of+scale+chart.gif</image:loc>
      <image:title>Eric Jorgenson's Writing - Scale as Competitive Advantage: When Scale is your ultimate weapon, and How to use it - Make it stand out</image:title>
      <image:caption>Swiped from a dude named Ken Szulczyk via Google Images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/manage-scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/15574b2f-fd98-4d15-99dc-5aea80259a87/Scaling+Organizations+-+Steam+train+passing+by.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Scale, and Operate in Scaling Organizations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/72c97441-5f66-46fa-8d4f-960720ae9ade/Manage+scale+-+System+throughput+and+load+chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Scale, and Operate in Scaling Organizations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/f6b86974-ee10-487a-bc8d-70d817497064/Manage+Scale+-+Kingman%27s+Formula+chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Scale, and Operate in Scaling Organizations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/2131dc03-90eb-4acb-89e6-36f742080def/Scaling+Up+Excellence+book+page.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Manage Scale, and Operate in Scaling Organizations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/performance-reviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/9bad603a-3fab-4dce-a15b-25d0d1df5765/Performance+Reviews+-+Two+women+having+a+conversation.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Performance Reviews are being Reinvented, Refined and Perfected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ee074f84-e75a-47c9-adaa-5832efe4a481/High+Output+Management+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Performance Reviews are being Reinvented, Refined and Perfected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/6a184c1b-d452-4d4e-99cc-655597386938/Performance+Reviews+-+Work+Rules+book+cover.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Performance Reviews are being Reinvented, Refined and Perfected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/8b79e0c6-a32e-4e9d-a770-fee4ef9c517b/Atlassian+Performance+Review+System+graph.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Performance Reviews are being Reinvented, Refined and Perfected - Make it stand out</image:title>
      <image:caption>Click the image to see the post!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/how-to-start-a-new-job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1ac4f755-6f44-4a25-b3b9-7685188f4e72/Brad+Pitt+movie+screenshot.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Start a New Job: Handling Career Transitions Like a Boss - Make it stand out</image:title>
      <image:caption>“Do you know what’s waiting for you… beyond that [first 90 days on the job]? Immortality! Take it, it’s Yours!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/7a9ac292-599d-4002-b6a4-8655b2288b75/Different+work+cultures+slide.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Start a New Job: Handling Career Transitions Like a Boss - Make it stand out</image:title>
      <image:caption>This image is from the Slideshare presentation linked below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/9f9e3c87-471b-49c7-9fe5-0be8f3b146f4/Man+Diving+into+pool.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Start a New Job: Handling Career Transitions Like a Boss - Make it stand out</image:title>
      <image:caption>Dive in Headfirst!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a7cc11bf-0978-48fa-9633-5d20faca71cf/True+Professionalism+book+cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Start a New Job: Handling Career Transitions Like a Boss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1d987398-1cd2-4647-93d2-c67953ec153d/121821-05+The+First+90+Days+Book+Cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Start a New Job: Handling Career Transitions Like a Boss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/network-effects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/43a758ce-3451-4840-87ea-55fb909e6f7c/Power+Lines.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Power of Network Effects: Why they make such Valuable Companies, and how to Harness them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ec5926c3-5d71-466b-a943-02ed0ccb7cdb/Virality+and+Network+Effects+Venn+Diagram.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Power of Network Effects: Why they make such Valuable Companies, and how to Harness them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/28343af6-0e3c-4d3c-a289-5303868e6294/Profit-loss+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Power of Network Effects: Why they make such Valuable Companies, and how to Harness them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/6d195a4f-9b12-4ea6-a2cc-72133b8f8989/Network+Effect+Diagram.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Power of Network Effects: Why they make such Valuable Companies, and how to Harness them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/df014eeb-b75b-4524-ace7-99861a78e052/Pre+Growth+Prep+for+Network+Effects.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Power of Network Effects: Why they make such Valuable Companies, and how to Harness them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/7500abe7-bfd2-4455-8877-1af54278c244/120921-09+Priming+the+pump+illustration.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Power of Network Effects: Why they make such Valuable Companies, and how to Harness them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/product-market-fit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/13d9c9f9-00f7-4f90-9cb1-e0f67cbfbd3a/Rusted+Gears.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Product/Market Fit: What it really means, How to Measure it, and Where to find it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/6ce6b0bb-6312-43d2-82d7-eda4ad56285e/Delighted+website+screenshot.png</image:loc>
      <image:title>Eric Jorgenson's Writing - Product/Market Fit: What it really means, How to Measure it, and Where to find it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/business-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/76765233-a86e-4658-b8a2-9526866abc5c/121721-02+Idea+cutout+from+book+page.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to get Good Business Ideas — The Mental Alchemy of Ideation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/6bbc4ac9-54e9-4021-839f-e8f5c627a918/City+Skyline.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to get Good Business Ideas — The Mental Alchemy of Ideation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/how-to-fire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/64981704-111d-460e-8399-613c1dd0d24d/Fire+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Fire Someone: How to Decide, When to do it, and How to be Guilt-free - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/62655afb-d24b-4bef-8445-475d05f4bc1a/Jack+Welch+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Fire Someone: How to Decide, When to do it, and How to be Guilt-free - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/4765f6ff-5570-4733-b158-6b4e8eee1a51/Netflix+principles+on+firing+slide+1.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Fire Someone: How to Decide, When to do it, and How to be Guilt-free - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/3ae5b5d1-75e7-4e81-b201-a3a116a9a652/Netflix+principles+on+firing+slide+2.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Fire Someone: How to Decide, When to do it, and How to be Guilt-free - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d56ed73b-5c39-4726-a727-9bfd75026719/Netflix+principles+on+firing+slide+3.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Fire Someone: How to Decide, When to do it, and How to be Guilt-free - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a9ddf9aa-d212-4a91-9687-40d58e9e37d5/Startup+CEO+field+guide+screenshot.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Fire Someone: How to Decide, When to do it, and How to be Guilt-free - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/business-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d6026e20-121e-4638-b1ce-94f8f62d81ab/Playing+to+Win+and+Strategy+Book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master the Craft of Strategy — Why One Decision can Make your Company, and How to Get it Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/0bad49c2-a01a-446a-a7f7-ea72d611f360/The+handful+of+decisions+text.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master the Craft of Strategy — Why One Decision can Make your Company, and How to Get it Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/03441a1f-4ca8-4f2a-84cc-4e2189cc25c6/Good+Strategy+Bad+Strategy+book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master the Craft of Strategy — Why One Decision can Make your Company, and How to Get it Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a1a955ac-4aae-47e5-8e38-d02fc93f1d75/Playing+to+Win+Book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master the Craft of Strategy — Why One Decision can Make your Company, and How to Get it Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d41e816e-7e74-47ee-b0c2-328f8a724d96/Strategy+Graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master the Craft of Strategy — Why One Decision can Make your Company, and How to Get it Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/1d375db3-d084-4798-bff1-fc1d4a04e810/Jeff+Bezos+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master the Craft of Strategy — Why One Decision can Make your Company, and How to Get it Right - Make it stand out</image:title>
      <image:caption>This guy knows how to operate from the Center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a93bfee5-9e80-44b7-82f9-f2762903259c/Strategy+by+Lawrence+Freedman+book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master the Craft of Strategy — Why One Decision can Make your Company, and How to Get it Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/cost-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/2c41d6b0-0cbd-4b45-8cb8-d0e12a928ed6/Warehouse.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Low-Cost Operations Build Powerful Businesses, and Why it Always Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d9183b17-a8d7-4cff-9691-e8af1bedd083/Ford+Assembly+Line+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Low-Cost Operations Build Powerful Businesses, and Why it Always Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/cd1fd8d2-141e-47eb-b0d9-6e8c3b115d41/Tesla+Dealership.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - Why Low-Cost Operations Build Powerful Businesses, and Why it Always Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/boost-employee-retention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a5568248-2bef-4116-aa4a-20459c0dcda7/Happy+men+jumping.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Boost Employee Retention: Creating Long and Happy Working Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/ab335ded-5a41-4ff8-baae-eb343bec4060/Dead+Sea+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Boost Employee Retention: Creating Long and Happy Working Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a321992b-ff84-40be-8578-7351d3f32415/Graduates+throwing+their+caps.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Boost Employee Retention: Creating Long and Happy Working Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/79d050b0-e9dd-4e37-9164-ec1dde1f2847/Comparing+work+attitudes+table.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Boost Employee Retention: Creating Long and Happy Working Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/4719902a-22ab-4599-91ef-531dab0aff63/Zingerman%27s+Deli+facade.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Boost Employee Retention: Creating Long and Happy Working Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c9c68bc9-f4df-42c4-8d7f-ec8ad77741fc/It%27s+All+About+Who+Book+Cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Boost Employee Retention: Creating Long and Happy Working Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a048a9dd-e495-4f0a-8e61-8fed9be6d912/The+Alliance+Book+Cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Boost Employee Retention: Creating Long and Happy Working Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/failure-proof-with-customer-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a7a6c6d8-4c51-4f8a-ae01-e7aa43943e6f/Two+men+having+a+conversation.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Failure-proof your Business with Customer Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/766be25f-7af2-4563-8ca2-dc9339911c93/The+Four+Steps+to+the+Epiphany.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Failure-proof your Business with Customer Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/31691e8f-44b7-4981-9b51-bc42d3964574/The+Customer+Development+Model.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Failure-proof your Business with Customer Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d8997c23-ebf2-418a-8fa7-87f6250bc1e1/Jason+Evanish+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Failure-proof your Business with Customer Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/9a166e3f-988c-4d4d-b506-28a3400e0247/All+in+Startup+Diana+Kander.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Failure-proof your Business with Customer Development - Make it stand out</image:title>
      <image:caption>Pick it up! It’ll be a fun few hours and you’ll learn quite a bit about this process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/recruit-the-team-successful-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/5cfe7f70-2ecb-489f-a096-6ce3d2ffd018/Soldiers+team+up.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find and Recruit the Team you need to Build a Successful Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/26a9b8b2-6454-4fa3-baba-41878b344301/Sam+Altman+photo.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find and Recruit the Team you need to Build a Successful Business - Make it stand out</image:title>
      <image:caption>Photo of this handsome devil stolen from Recode.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/8dde5a33-f823-45c3-bd10-e9797eca0894/Julie+Zhou+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find and Recruit the Team you need to Build a Successful Business - Make it stand out</image:title>
      <image:caption>Julie has been at Facebook for the past 8 years</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b5a2868e-b4c6-4842-a202-12e8abf04023/Eric+Feng+Hulu+photo.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find and Recruit the Team you need to Build a Successful Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/b70a0fd0-0274-43b8-aed9-1d980cc8769d/Eric+Feng+Rule+of+4.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find and Recruit the Team you need to Build a Successful Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/48253e44-03b8-4aa1-b9b5-5162526498f5/Winnie+the+Pooh+with+Hunny+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find and Recruit the Team you need to Build a Successful Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c02d8798-e039-4656-8a4e-501b7b623082/120121-07+IBM+Recruitment+Playbook.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find and Recruit the Team you need to Build a Successful Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/employee-onboarding-increase-productivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/29c8036e-8360-424b-941b-4ecd8e7ffb70/Employee+Onboarding+-+Student+picking+the+nose.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Employee Onboarding can increase Productivity and decrease Turnover to create Profits - Make it stand out</image:title>
      <image:caption>Could not resist this picture. It’s too hilarious. via Spitefully on Flickr.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/a005e157-1f7e-4023-a96f-0b8339857c97/Cost+of+Poor+Onboarding+Process.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Employee Onboarding can increase Productivity and decrease Turnover to create Profits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/9963a13a-863d-48dc-8175-aed1ada445bb/Dr+Seuss+four+birds.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Employee Onboarding can increase Productivity and decrease Turnover to create Profits - Make it stand out</image:title>
      <image:caption>Everything we need to know, we learned secretly from Dr. Seuss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d6e67c09-0f5b-442e-bd1f-254d6a7c1849/Employee+Onboarding+-+Socialization+Glossary.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Employee Onboarding can increase Productivity and decrease Turnover to create Profits - Make it stand out</image:title>
      <image:caption>It’s all written so Oxford-y.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d1761176-361c-4fc7-aaf3-c1d9f1016705/Onboarding+Roadmap.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Employee Onboarding can increase Productivity and decrease Turnover to create Profits - Make it stand out</image:title>
      <image:caption>Sourced from http://hr.gsu.edu/files/2014/03/Case-Study-6-to-9-month-approach.pdf</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/fd986e5a-301b-441a-80ac-68415decb2b5/The+Checklist+Manifesto+Book+Cover.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Employee Onboarding can increase Productivity and decrease Turnover to create Profits - Make it stand out</image:title>
      <image:caption>Wow. That’s a big book cover. Life-size!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/38f556f2-dc43-412c-bdac-3814be561304/Man+with+Geek+Squad+Tattoo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Employee Onboarding can increase Productivity and decrease Turnover to create Profits - Make it stand out</image:title>
      <image:caption>Photo courtesy of TechCrunch.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/discipline-of-product-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c58b7a86-9e1c-43ec-9855-e8fecb3e5097/Blacksmith+working.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master The Discipline of Product Management (Not the job of Product Manager) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/7573a672-86f3-44cb-b8ca-90a9238eda34/Bunch+of+Stoplights.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master The Discipline of Product Management (Not the job of Product Manager) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d33f1571-9fb1-466f-ad95-0cd87b3e9d21/Albert+Einstein+Quote.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Master The Discipline of Product Management (Not the job of Product Manager) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/perfect-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/2b4e65e9-e4fe-41c7-b5ad-1e2730bf267a/Pile+of+cash.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Strategy and Psychology Work Together to Perfect Pricing (well, almost) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c5bc5518-1bc7-4270-aa0d-f0d9d921691b/Pricing+Function+and+Net+Income+Effect.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How Strategy and Psychology Work Together to Perfect Pricing (well, almost) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/0f212bb5-1cb5-44df-9bf1-dfb7643f3c2a/Creative+Pricing+cartoon.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Strategy and Psychology Work Together to Perfect Pricing (well, almost) - Make it stand out</image:title>
      <image:caption>Scott McCloud’s amazing full Webcomic here: http://www.scottmccloud.com/1-webcomics/icst/icst-6/icst-6.html</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/0cda20a3-58d4-4f85-8e34-c9f21ecf2672/Chocolat+application+screenshot.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Strategy and Psychology Work Together to Perfect Pricing (well, almost) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/036dde15-3a9f-4297-9829-d4a48ef81ffe/Marketing+Infographic.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How Strategy and Psychology Work Together to Perfect Pricing (well, almost) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/customer-lifetime-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/beec6400-41b9-41db-829d-97367f96244a/Shopping+Cart+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Simple Math Behind Every Profitable Business — Customer Lifetime Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/f37b9d9e-5ec6-4b7e-b0ef-2c8359e32600/Data+sets+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Simple Math Behind Every Profitable Business — Customer Lifetime Value - Make it stand out</image:title>
      <image:caption>You can’t trust averages of aggregate data. Dig deeper!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/276a5157-9df9-46bb-a074-18f02be9aeb5/Customer+Acquisition+Costs+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Simple Math Behind Every Profitable Business — Customer Lifetime Value - Make it stand out</image:title>
      <image:caption>Can’t be easy to collect this data, but it’s important insight!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/d49be201-22df-4157-8bfa-40859c9f5546/LTV+chart.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Simple Math Behind Every Profitable Business — Customer Lifetime Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/131c83af-1b56-4187-a160-9d5c62d861a5/LTV+Formula+table.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Simple Math Behind Every Profitable Business — Customer Lifetime Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/01beffb1-90a3-42d9-93c1-2ef66f950b2a/Models+and+Analysis+of+LTV+Formula.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Simple Math Behind Every Profitable Business — Customer Lifetime Value - Make it stand out</image:title>
      <image:caption>Nope, I have no idea.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/the-psychology-behind-word-of-mouth-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/92aed39f-47ae-429f-b53d-47d86e8c55de/Two+women+having+a+conversation.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - The Psychology Behind Word-of-Mouth Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/972fa332-a3de-4034-a877-3dc14f03d315/Iceberg.png</image:loc>
      <image:title>Eric Jorgenson's Writing - The Psychology Behind Word-of-Mouth Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/customer-acquisition-cost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/f2921175-33e6-4622-be13-bc89504ccff8/Customer+queue.jpg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find Profitable Customers and Grow your Company: Customer Acquisition Cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/191f4b97-6185-4391-af65-ab2b81dd6fef/Roger+Toor+photo.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find Profitable Customers and Grow your Company: Customer Acquisition Cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/f7d02eee-045e-4c0c-be3e-3087f2846824/Guy+holding+a+document.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find Profitable Customers and Grow your Company: Customer Acquisition Cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/c9a73b8b-f947-45d9-aca5-e8c08c40da8d/Traction+book.jpeg</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find Profitable Customers and Grow your Company: Customer Acquisition Cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/3e0f51e6-6e8d-44c6-b834-64078215921e/Traction+to+Growth+Graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find Profitable Customers and Grow your Company: Customer Acquisition Cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/5a1e53a0-4fe3-41b6-96db-89e8642d75d9/Startup+Metrics+Model+Graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find Profitable Customers and Grow your Company: Customer Acquisition Cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7e74f86296bc3b1127d545/21653c72-5a94-41e0-a7d3-867f1f7851ff/Cost+to+Acquire+a+Customer+graph.png</image:loc>
      <image:title>Eric Jorgenson's Writing - How to Find Profitable Customers and Grow your Company: Customer Acquisition Cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/compensation-rules-everything-around-me-how-to-decide-on-compensation-and-what-really-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-04</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - Compensation Rules Everything Around Me— How to decide on compensation and what really matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/distribution-secret-core-of-successful-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-11</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson's Writing - The Secret Core of Every Successful Business: Distribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ejorgenson.com/blog/how-why-to-create-a-brand-that-endures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-09</lastmod>
    <image:image>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Eric Jorgenson Interviews and Media Requests - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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